Pininfarina’s PF0 Electric Hypercar Wants To Redefine The Segment

Pininfarina has been around for 90 years, and in all that time, it has never built its own car. It’s built concepts, and it’s collaborated with other automakers. But a car that’s 100 percent Pininfarina? That’s never happened. That, of course, is about to change next year. Pininfarina will launch its first-ever production vehicle, and as far as firsts go, it’s a doozy. It’s called the Pininfarina PF0, and it’s a 1,900-horsepower electric hypercar that’s looking to snatch your soul.